We live in an amazing world of data!
Organisations that know how to use it dramatically outperform the competition. But it’s not easy to make use of your data. You need to have the technical skills to collect it and analyse it, but you also need to have the organisational skills to know when to do it and how to interpret the results to drive better decisions. This is exactly what business data analytics is about and it is what we are going to study.
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This course is officially endorsed by the International Institute of Business Analysis™ (IIBA®) and qualifies for 14 professional development units for the purposes of certification.
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This course will explain how to prepare for a data analytics project, how to organise the analytics process, and what to consider to make sure the results of your analysis will drive noticeable business change.
We will cover the following topics:
What is business data analytics and how it differs from other data related disciplines, like data science or business analysis
How to define research questions for your analytics initiative
How to organise data collection process
What to take into account when performing analysis
How to interpret the results of analysis and communicate them to decision makers
How to ensure real actions happen as the result of your analysis
What to consider when scaling analytics capability
We will also review a set of selected methods and techniques that are usually applicable to the tasks above.
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Business data analytics is mostly a management discipline and it discusses how to organise the analytics capability within the business to get valuable results.
It will be extremely valuable for line managers of analytics teams, project managers who happen to have analytics components to the projects they manage, and business analysts who happen to get involved into analytics initiatives.
You will also get an official IIBA Endorsed Education Provider certificate of completion in addition to the standard Udemy certificate.
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A certification in business data analytics (IIBA®-CBDA) is a unique certificate offered by the International Institute of Business Analysis for business data analytics professionals. It tests your knowledge of the Guide to Business Data Analytics published by IIBA and recognises your ability to effectively execute analysis related work in support of business analytics initiatives.
The exam consists of 75 multiple-choice, scenario-based questions to be completed within 2 hours. It is a challenging and rewarding exam.
This course is 100% aligned with the Guide to Business Data Analytics and is your chance to get prepared for the exam.
At the end of the course, you will get a sample exam to test your knowledge and get better prepared.
Good luck!
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Note: I am an Endorsed Education Provider™ by IIBA®, which means the materials and references to IIBA® and its publications used in this course are licensed for me to do so. By enrolling in this course you support legal use of intellectual property and contribute to the development of business analysis profession.
All the trademarks belong to their rightful owners.
Let's learn what is involved in business data analytics and why business data analytics is important.
We will define business data analytics from a multitude of viewpoints.
We will learn the scientific method and how it is applied to the business world.
We will look at 4 types of analytics methods.
We will start with the most foundational concept in analytics - probability, what it is and how to interpret it.
We will use the knowledge from the previous lesson and start building probability trees.
An interesting case study of how the context of analysis may influence an individual's interpretation of data.
A set of simple true/false questions to test your knowledge.
The tasks that constitute Identifying research questions knowledge domain.
Let's look and how identifying a business problem initiates the quest for research questions.
We'll explore business model canvas and how it may help with understanding the context of analysis,.
We'll learn how to identify stakeholders of an analytics initiative.
We'll look at formal ways to analyse stakeholder landscape.
We'll see what is involved in current state analysis.
An overview of process modelling and analysis to help define scope for analytics and land on a research question.
Root cause analysis - a formal technique to better understand the underlying causes for business problems.
Exploratory data analysis is one of the main tools in your toolbox as an analytics specialist. In the first part, we will explore the method behind it and will learn how to calculate the basic descriptive parameters.
In part two we will explore more advanced descriptive parameters, such as measurement of correlation and linear regression.
In part three we will focus on numerous business visualization models.
In part four we will apply all the methods together to explore a sample data set and come up with initial research hypothesis.
A case study that proves importance of visualization.
We'll explore the steps to define the future state.
Some considerations when defining research questions.
We will explore one of the most powerful techniques in analytics - hypothesis testing. In particular, we will answer the questions: What makes a good hypothesis? How to interpret the testing results?
We will learn what to consider when planning an analytics approach for a selected research question.
A set of simple true/false questions to test your knowledge.
The tasks that constitute Sourcing data knowledge domain.
The steps involved in planning for data collection.
A quick case study on how combining technical knowledge and knowledge of the business allows to plan collection of data.
The steps involved in determining which data sets would suffice for analysis.
The techniques to model data in a way that makes it easier to manage.
The technique to map data from multiple data sources.
The technique to create and maintain a single source of truth for knowledge about data in the organization.
The steps involved to collect data for analysis.
We'll look at a structured process to move data from the source to a target location.
A technique to model how data flows within the business.
We'll explore the definition of what makes data good enough for analysis and how to validate it.
A set of simple true/false questions to test your knowledge.
The tasks that constitute Analyzing data knowledge domain.
The importance of planning!
We'll look at linear regression again and discuss some considerations when using it.
We'll discuss methods to analyse seasonality effects.
Classification is one of the most common tasks in data analytics. We will review some popular methods to classify the data and use it for predictions.
The steps involved in preparing the data for analysis.
EDA can be used not only for initial investigation but also as the first step of in-depth analysis.
The method for performing your analysis.
After analysis is over, the results need to be reviewed to decide: have we achieved what we expected to achieve?
Business simulation is a way to generate data when you have none - based on business rules and you knowledge of the business.
Optimisation is the technique to maximize or minimize a certain value (e.g. profit or cost) being constrained by business limitations.
In this case study we will see how a particular dynamic systems modelling tool can be used to perform the tasks of simulation and optimisation.
A set of simple true/false questions to test your knowledge.
Which tasks constitute interpreting and reporting of results.
We'll explore how to validate your understanding of who the stakeholders are.
Steps to plan communication with the stakeholders.
How to determine communication needs of different stakeholder groups.
We will look at the method to derive insights and communicate findings.
Data storytelling is a powerful technique to make your reports better.
In this case study we will have a look at amazing example of data storytelling to get inspired.
A set of simple true/false questions to test your knowledge.
Which tasks constitute influencing business decision-making.
Let's see how you can put your BA hat on and recommend actions based on insights from data.
What is an implementation plan and why do you need to bother?
Which role organisation change management plays in the process?
Let's have a quick look at how you could map stakeholders, identify their needs, plan implementation and org change.
A set of simple true/false questions to test your knowledge.
Which tasks constitute guiding strategy for analytics.
Let's review organizational elements of the strategy, such as future state org charts and team composition.
Let's review how talent strategy contributes to building the practice.
A set of simple true/false questions to test your knowledge.